from Birth to the Boardroom
By Daymond John with Daniel Paisner
Daymond John built a brand with over $6 billion in sales... This book reveals the secret to his success...
In this 256-page ebook you'll learn...
- The 4 stages of product evolution: item, label, brand, lifestyle (and how to take your product from just an item and turn it into a lifestylebrand).
- A valuable lesson from a successful “guerrilla branding strategy” Daymond used to promote FUBU in the early days that involved graffiti artists, security gates and $200.
- Powerful branding strategies dissected so you can understand principles, strategies and tactics to use in your own business (stories from Barack Obama, Michael Jackson, UFC, and more).
- How Daymond took FUBU from a t-shirt and jeans company in his basement in Queens to a global $6 million brand by out-hustling his competition and creating his own luck!
This book is for anyone who wants to rock their own worlds, the same way Daymond keeps rocking his...Real estate Mogul and Business Consultant
AMAZING! Building your brand never stops and after reading this book, you'll be inspired to keep thriving.Model, Actress and Businesswoman
A must read for anyone who wants their brand to walk into the room long before they do.Renowned Entrepreneur and Venture Capitalist
One thing about Daymond, he takes charge, and here he puts his own spin on our consumer culture and challenges us to change things up.Famed Television Producer
The Brand Within is the ultimate hustler’s handbook, whether you’re selling records, clothes, cars or your own image!Hip-hop Recording Star